Privacy Policy

This Privacy Policy outlines the principles, standards, and practices governing the collection, use, storage, protection, and disclosure of personal information submitted by users when accessing, browsing, and purchasing products through our official website. This policy applies to all visitors, registered users, and purchasing customers of the platform, aiming to fully protect user privacy rights and personal information security in accordance with international network security standards and cross-border e-commerce compliance requirements. By accessing and using this website, all users fully acknowledge and agree to the terms specified in this Privacy Policy. This policy covers all data collection and usage behaviors of the platform, excludes any irrelevant third-party platforms, and always adheres to the core principles of legality, transparency, security, and user sovereignty.

1. Information We Collect

We only collect necessary and legitimate user personal information that is required to complete website operation, order processing, logistics delivery, and after-sales service. We will never actively collect sensitive personal information irrelevant to transactions, nor secretly obtain user private data through hidden technical means. The user information collected by the platform is divided into active submission information and passive collection information.
Active submitted information refers to all data that users voluntarily fill in and submit when browsing the website, consulting customer service, placing orders, and completing transactions, including but not limited to user name, contact email, delivery address, postal code, contact phone number, payment related verification information, and order demand notes. Such information is mainly used to support normal order execution, accurate logistics distribution, and effective customer service docking, which is a necessary basis for completing user shopping services.
Passively collected information refers to non-identifiable browsing data automatically generated during user access, including website browsing track, page residence time, product browsing preference, device access type, network access environment, language browsing settings, and anonymous user traffic data. All passively collected information cannot be positioned to a single specific user identity, and we only use such data for website operation optimization, product preference analysis, and user experience improvement.

2. Purpose of Using User Information

All user personal information collected by the platform is only used for standardized shopping service and website operation management, and will not be used for any illegal or unauthorized purposes. The specific usage scope strictly follows the principle of necessity and relevance, covering the following core scenarios.
First, it is used for order processing and transaction fulfillment. We use user’s delivery information, contact information, and order data to complete order verification, product warehousing and shipment, logistics arrangement, customs clearance processing, and product delivery, ensuring that every user’s purchased goods can be delivered accurately and efficiently. Meanwhile, relevant order information will be used for refund processing, return and exchange service docking, and after-sales problem verification, to ensure the smooth implementation of customer service policies.
Second, it is used for customer communication and service response. We rely on the contact information reserved by users to reply to user consultation feedback, solve order abnormalities, notify logistics status updates, and feed back after-sales processing results. All communication behaviors are limited to shopping service related matters, and we will not send irrelevant spam messages or disturbance information to users.
Third, it is used for website optimization and user experience improvement. Through anonymous analysis of user browsing habits and product preferences, we optimize website page layout, product display logic, service process details, and product category iteration, so as to provide users with more in line with public aesthetic and shopping habits of the website service experience.
Fourth, it is used for platform security and risk prevention. We use user access data and order information to identify abnormal access behaviors, prevent fraudulent transactions, malicious orders, and network security risks, protect the normal operation of the platform, and effectively safeguard the legitimate rights and interests of user property and transaction security.

3. Information Storage and Security Protection

We attach great importance to user personal information security and have established a complete set of information management and security protection mechanisms in line with international cross-border e-commerce standards. All user personal data collected by the platform will be stored through encrypted and secure server systems, equipped with professional firewall protection, data encryption transmission, and authority access control mechanisms to prevent unauthorized access, disclosure, tampering, leakage, loss, and improper use of user information.
We implement hierarchical management of user data access permissions. Only authorized professional operation and service personnel can access user information within the scope of job requirements, and all personnel have signed strict confidentiality agreements. Any unauthorized access, copying, transmission, and disclosure of user information are strictly prohibited. At the same time, we regularly update security protection technology and conduct system security detection to continuously improve the ability of data risk prevention and control.
User information will only be retained during the valid service cycle and necessary compliance retention cycle. After the completion of the user’s order transaction, after-sales service, and related compliance guarantee cycle, we will regularly and safely clean up invalid user data through technical means to avoid long-term redundant storage of user personal information. For anonymous browsing data that cannot identify individual users, we can retain it for a long time for platform operation analysis and optimization.

4. Information Sharing and Disclosure Rules

We strictly abide by the principle of user information confidentiality, and will never sell, rent, or trade user personal information to any irrelevant third-party institutions and individuals for commercial purposes. User personal information will only be shared with qualified third-party service providers under the premise of user authorization and necessary service support, and all sharing behaviors are strictly limited to the scope of service realization.
The limited third-party service providers involved include professional logistics and distribution institutions, international customs clearance service agencies, and official payment service providers. The information shared with third parties is only the minimum data required to complete logistics delivery, customs clearance declaration, and fund settlement. All cooperative third parties have passed strict qualification screening and signed confidentiality agreements with us, requiring them to strictly abide by privacy protection standards and not use user information for any unauthorized purposes.
In addition, we may disclose user information in accordance with mandatory legal requirements, including official legal investigation, judicial inquiry, administrative law enforcement supervision and other statutory scenarios. All such disclosures will be carried out in strict accordance with legal procedures, and no arbitrary disclosure of user private information will be conducted.

5. Cookie and Tracking Technology Application

Our website uses standard Cookie and anonymous tracking technology to optimize user browsing experience and platform operation effect. Cookie is a common international network technical means, which can record user’s browsing language settings, page access habits, and website preference settings, helping users avoid repeated operation settings during secondary access, and improve the fluency and convenience of website browsing.
All Cookie data used by the platform is anonymous and cannot independently identify the user’s personal identity, nor can it obtain the user’s private sensitive information. Users can freely manage or close the Cookie function through their own browser settings. Closing Cookie will not affect the user’s normal browsing of the website and order transaction functions, but may cause individual personalized page display and preference recommendation functions to fail to work normally.
We do not use illegal tracking technology to monitor user private behavior, nor do we synchronize user browsing data to irrelevant third-party platforms, and always maintain the standardization and transparency of technical data application.

6. User Rights to Personal Information

All users have independent and complete rights to their personal information, including the right to inquire, view, correct, update, and delete personal data, and the right to withdraw authorization. Users who need to check their personal information stored on the platform, correct wrong delivery information and contact information, or apply for data deletion and authorization cancellation, can submit requests through the Contact Us page of the website.
After receiving the user’s legitimate application for information rights, our professional team will verify the user’s identity and complete the corresponding processing within a reasonable time limit to ensure the effective protection of user privacy rights. For the data that needs to be retained due to legal compliance and transaction guarantee needs, we will explain the reasons to users truthfully and retain it in accordance with standardized procedures.
Users have the right to refuse the platform’s non-essential information collection and non-service-related data usage. For the essential information required for order transaction and logistics delivery, users need to provide truthfully to ensure the normal completion of shopping services; for non-essential browsing data, users can choose to refuse collection through browser settings.

7. Protection of Minors’ Privacy

We always attach importance to the privacy protection of minor users and strictly abide by international minor network protection specifications. Our website and related shopping services are oriented to public consumer groups, and we do not actively collect any personal information of minors. If any minor user uses the website to browse or consume without the supervision and authorization of guardians, we will take the initiative to protect their information security and strictly keep all their information confidential.
If guardians find that minors have submitted personal information to our platform without authorization, they can contact us through the Contact Us page at any time to put forward data deletion and protection requests, and we will complete the processing as soon as possible in accordance with the application requirements.

8. Third-Party Link Reminder

The website may contain link entries to third-party platforms during operation. These external links are only for user browsing convenience, and we have no control over the privacy policies and data management rules of third-party websites. Users will automatically leave the official website after clicking external links, and all browsing and transaction behaviors on third-party platforms are not within the scope of this Privacy Policy protection.
We suggest that users carefully check the privacy protection rules of third-party platforms before using external links to protect their personal information security. We will not be responsible for any information leakage and privacy risks caused by users’ access to third-party platforms.

9. Policy Update and Interpretation

We reserve the right to adjust and optimize the content of this Privacy Policy in a timely manner according to the upgrading of platform business functions, changes in industry norms, and updates of international privacy compliance laws. All revised privacy policy contents will be released through the official website page, and the updated official published contents shall prevail.
The updated policy will take effect automatically after being published on the website. Users’ continued browsing, registration, and transaction behavior on the website will be deemed as recognition and acceptance of the updated policy terms. We recommend that users regularly check the latest content of this Privacy Policy to ensure timely understanding of platform information protection rules.

10. Contact for Privacy Issues

If users have any questions, doubts, suggestions, or rights protection applications regarding this Privacy Policy and personal information protection, please contact our official customer service team through the website’s Contact Us page. We will respond to user demands in a timely manner, verify and solve relevant privacy problems professionally, and fully protect every user’s legitimate privacy rights and interests.